#About pet flow cracked#

LittleThings is trying to figure out the Facebook video game, and to do that, the company is producing a little over 100 videos a month to see what works and what doesn't. Curation is 70% of what LittleThings does, he says, and 30% is in-house, original work done by the company's growing video team, its illustrators, graphic designers, and editors.

Instead of jumping on the bandwagon and promoting something that everyone else has already promoted, Speiser says, LittleThings wants to find videos or stories with very few views, and amplify those stories - 'diamonds in the rough,' he calls them. We're looking for the pieces of inspiring, uplifting content that have yet to be discovered.'

We don't just curate - we find and create. And Upworthy is a lot more political than we'd like to be. 'Viral Nova spans a spectrum for all sorts of content. 'Because we solely focus on feel-good content, people know it's a safe environment where they can consume content and advertisers can buy ads,' Speiser said. So how does LittleThings make a name for itself? Upworthy and Distractify have largely fallen off the map. Elite Daily was recently acquired by the Daily Mail for about $50 million Mic has gone on to raise tens of millions in funding, and Twitter has reportedly offered to buy it. Viral Nova just sold for as much as $100 million. It's no secret that there are a number of media properties doing viral content today, though the numbers are thinning as many make their exits. In 2014, Viral Nova founder Scott DeLong tweeted that running a business on Facebook was 'like opening a McDonald's on an active volcano.' Standing out in the crowd The changes have killed off some competitors in the viral content space.

#About pet flow cracked#

In the past year, Facebook has cracked down on viral sites and changed its Newsfeed algorithm to show fewer of their stories. It's just a really massive social network that does phenomenally well for feel good content.' 'People talk a lot about 'OK, I'm gonna try to diversify, get more traffic on Twitter, Instagram, Pinterest, or Snapchat.' But in reality, you're going to have a really hard time finding a network as powerful as Facebook. ' Facebook is the biggest firehouse of social traffic out there,' he said. It's an uphill battle getting our name out there, just now because we just started coming out from under the radar.'Īccording to Speiser, Little Things gets about 80-85% of its traffic from the backbone of Facebook. 'We command a pretty large amount of eyeballs out there, but brand-wise, we're pretty new to the market. ' We've been calling ourselves the biggest brand nobody's ever heard of,' Speiser said. If you've never heard of LittleThings, you're not alone - though you've likely seen someone share one of their stories in your Facebook News Feed. ' You're going to have a really hard time finding a network as powerful as Facebook' Speiser proudly says Little Things has been profitable and revenue rich from day one. Now, a year and nine months later, it has 50, and the media company is building out a video studio to produce more original content. In January 2014, the company had one employee. LittleThings has grown rapidly since its inception one year ago. The site usually posts adorable videos of animals and other kinds of feel-good, uplifting content: stories and videos of police officers doing good for citizens, underdog stories, and kitchen hacks. In September 2014, Speiser and Zhardanovsky decided to leverage their audience for Petflow, spin out the business, and started producing a ton of content for their new venture, called. We actually had a media organization, a whole publishing unit,' Speiser says. ' We recognized very early on in 2014 that what we had here was a much bigger story than just a media side of the business for Petflow.

They started creating more and more content for Petflow's blog, and traffic just 'took off,' Speiser said. Dog, cat, pet-related, and non-pet feel-good type of articles.'

'And that fit really well with our audience, which was women over 35 who just loved anything inspiring and feel good. 'By 2014, we recognized that while e-commerce is great, we have a lot more fun working on digital media and content,' Speiser said. 'We built up a fairly large audience to literally sell pet food between the years of 20,' he told Business Insider. Speiser says Petflow created its Facebook page back in 2011 with the goal of attracting potential customers who might want to buy pet food, sharing a ton of animal-related pictures to the page to drive customer interest. Petflow raised $15 million in venture capital funding from investors like Lightspeed Venture Partners. In 2010, Alex Zhardanovsky and Joe Speiser started an e-commerce website called Petflow, which sold pet food, treats and supplies.